Doing Business In Africa - Rwanda Part 3 - Rebranding Rwanda

Brand managers around the world would be intimidated at the task of rebranding Rwanda after the tragic 1994 genocide. How to convince investors to put their money not only into rebuilding the country but investing into sound business ideas. The trick some might say is picking the right investors. And thats exactly what President Paul Kagame did. In what was probably the biggest turnaround story of the African continent, Kagame started attracting investors from government, aid organizations and, in particular, private sector players.

Genri Como, Wednesday, 28 October 2009 00:24

Rwanda is supposed to be one of the fastest growing countries in East Africa and with the least corruption. They called it for some time after 1994's genocide Africa's biggest success story

 

Jag, Wednesday, 28 October 2009 00:13

Eco Tourism everyone loves being in nature.

 

Gary Malhi, Tuesday, 27 October 2009 23:19

Looks like a great place to visit. I've always wanted to go to Africa.

 

Genri Como, Tuesday, 27 October 2009 22:56

I know that the gorilla tourism is going strong. It is the only place that you actually can live for a few days with the gorillas in the mountain. Amazing.