[video:http://www.youtube.com/watch?v=sIYejgkqd0o 400x400]

The newest Nike ad features Tiger Woods motionless as snippets of his father’s voice speak over reassuringly.  The message is acceptance of hardship – his father supporting him and his life trials and tribulations.

To be honest, I’m not entirely sure what I think of this ad.  In the least, it’s very very clever.  Unlike so many other companies/sponsors who have distanced themselves from Woods or dropped him altogether, Nike is taking the adversities of Tiger and morphing them into a strong moral message.