Proud Canadians everywhere watched in jubilation on Sunday afternoon as the final, and perhaps most anticipated, gold metal was won by the men’s hockey team.  Any somewhat online social creature can also admit to having seen Facebook pics and Tweets everywhere of the after-parties and festivities, from friends and families across the country. The energy was high, the cheers were loud and the booze was flowing. 

But, who would have thought that the triumphant win by our boys on Sunday night would be a winning sales tactic for the McGill University Bookstore? Not me, that’s for sure. Especially being a proud McGill Alumnus, knowing the Bookstore best as a quiet and lazy place on campus that’s only really busy at the beginning of the semester.