As social media is gaining ground on traditional media a truly collaborative effort is required to merge these to mediums.  This mass media prototype will benefit all stakeholders involved including businesses as well as you, the consumer.

Consumers are becoming increasingly smarter with how they spend their hard earned money.  They want businesses to provide the best value at a reasonable cost.  In the past, consumers have relied heavily on paper advertising offers and coupons. The popularity of online digital coupons is now growing exponentially.

The ibizbook community understands this paradigm shift in offering savings.  ibizbook has now teamed up with Open and Save to provide on demand value through the social web.  Open and Save is the largest direct mail company in Canada.  They have been providing savings through coupons for over 25 years to millions of households.