Blog Entries tagged golf http://www.ibizbook.com/live Mon, 21 May 2012 20:53:05 +0100 FeedCreator 1.7.3 http://www.ibizbook.com/live/blogs/337-kanan/new-nike-spot-featuring-tiger-woods <p>[video:http://www.youtube.com/watch?v=sIYejgkqd0o 400x400]<br /><br />The newest Nike ad features Tiger Woods motionless as snippets of his father&rsquo;s voice speak over reassuringly.&nbsp; The message is acceptance of hardship &ndash; his father supporting him and his life trials and tribulations.</p><br/><p>&nbsp;</p><br/><p class="MsoNormal" style="margin: 0in 0in 10pt;">To be honest, I&rsquo;m not entirely sure what I think of this ad.&nbsp; In the least, it&rsquo;s very very clever.&nbsp; UnliRead more Kanan Kothari Thu, 08 Apr 2010 13:40:05 +0100 woods tiger sponsor scandal punlic relations nike morality Master's hardship golfer golf earl woods companies branding brand positioning advertising acceptance http://www.ibizbook.com/live/blogs/337-kanan/another-one-bites-the-dust-for-tiger <p>Only a week after his public address, admitting to his infidelities, Tiger Woods has been dropped by Gatorade.&nbsp; Pepsico is following in the footsteps of two other large endorsers of the golfer, AT&amp;T and Accenture which both ended long standing relationships with Woods.&nbsp;</p><br/><p style="text-align: center;"><img src="http://www.ibizbook.com/live/images/337/gatorade tiger.jpg" alt="" width="130" height="246" /></p><br/><p><br />Nike, Woods' largest sponsor, plans to continue supporting&Read more Kanan Kothari Sat, 27 Feb 2010 19:47:30 +0100 woods values transparency tiger support sponsor society public address pepsico nike multinational money media infidelities golfer golf gatorade focus endorsement drop conservative business branding at&t accenture 2010 2009