Blog Entries tagged branding

New Nike Spot - Featuring Tiger Woods

Kanan Kothari — Thu, 08 Apr 2010 13:40:05 +0100

[video:http://www.youtube.com/watch?v=sIYejgkqd0o 400x400]

The newest Nike ad features Tiger Woods motionless as snippets of his father’s voice speak over reassuringly. The message is acceptance of hardship – his father supporting him and his life trials and tribulations.

To be honest, I’m not entirely sure what I think of this ad. In the least, it’s very very clever. UnliRead more

Another One Bites the Dust for Tiger...

Kanan Kothari — Sat, 27 Feb 2010 19:47:30 +0100

Only a week after his public address, admitting to his infidelities, Tiger Woods has been dropped by Gatorade. Pepsico is following in the footsteps of two other large endorsers of the golfer, AT&T and Accenture which both ended long standing relationships with Woods.

Nike, Woods' largest sponsor, plans to continue supporting&Read more

Finding your online pulse

karim kanji — Thu, 25 Feb 2010 15:41:48 +0100

Twitter. Blog. Facebook. YouTube videos. Podcasting.

You're confused and busy. You're burning the candle at both ends. So, what do you do? The importance is not necessarily being everywhere all the time. It's finding and then mastering what you're good at.

If you're good at writing, then blog. If talking in front of a camera is your thing then chances are you should be making videos and posting them on YouRead more