Even though it is 2010 and the Internet and technology has permanently embedded itself into all of our lives, many people still harbor uncertainty or fear when it comes to online shopping. Having been a successful online shopper for almost 8 years now, I think I can provide some insight for those who are afraid to venture to the new Age.

1) Google is your Friend - The biggest advantage to online shopping is the ability to comparison shop instantly. You don't need to run all around town looking for the best prices; simply know how to use Google to find what you what. Say you come across a Steve Madden shoe in an offline store on 'sale' for $75 and you want to know if you can get it cheaper. Find out the shoe's name, then Google: "Steve Madden shoe + shoe name" on your computer. You will then find online locations that sell the shoe as well as their prices.