Monday’s Netherlands and Denmark game brought more attention to mini-skirts than football, much to the chagrin of FIFA.  Why you ask? Well for those of you not following the World Cup or the inevitable side stories that come with it, an “ambush” marketing stunt was attempted by Bavaria, with a group of girls in orange minis coming out and waving the proverbial marketing flag of this Dutch beer brand. 

So, why is this such a big controversy (even more than those damned vuvuzela horns)? Because FIFA takes very VERY seriously the protection of their official sponsors. Well I guess that makes sense, right? The likes of Coca Cola and Budweiser pay a pretty penny to have their brands attached to the World Cup. But, in this case, have FIFA and South African officials taken it too far? The two women said to be responsible for organizing this marketing blitz are facing serious consequences. Both women are facing charges that they broke a law covering ambush marketing.  The women are being prosecuted under the Contravention of Merchandise Marks Act, which prevents companies benefiting from an event without paying for advertising.

What do you think of the reaction to this stunt? Too harsh? Or are South African officials rightly enforcing this newly sanctioned law?